My best friend became a widow. If you think deep mourning is in order, you couldn't be more wrong! She's relieved to be rid of that stuffy old man. He wasn't always like that, but over the years, after he sold his factories, he grew more and more miserable. He should have kept working a while longer. Miriam is sick of charming yet another elderly man. She looks fantastic at 55. A highly attractive, funny and intelligent woman. That's when I had a truly brilliant idea! There are plenty more women like her in the States, active and athletic, who are looking for a younger man à la Heidi Klum. The idea of my life was born! A matchmaking agency for wealthy ladies: Rich widows looking for younger men.

Rich Widows Looking for Younger Men

An Agency for Women Over 50: Rich Widows Looking for Younger Men

I aced my business degree, and applying for a job at a company was out of the question. Miriam has so much money that she couldn't spend it all in this lifetime. She loved my idea and wants to open a modern agency with me in downtown Manhattan. Women should have fun in life. There's a clear shift under way: women over 50 are more attractive than ever, and above all they're right in the middle of life. That's sexy and radiates charisma. Our motto is: Rich widows looking for younger men. We've found the right location. Minimalist decor, and for the most part we visit our clients at home so we get a feel for their lives. Downtown, we present ourselves cleanly: white walls, white furniture and green plants. Now, what do we call our baby? Until we come up with a catchy agency name, the working title stays: rich widows looking for younger men.

The Ads Are Running: Rich Widows Looking for Younger Men

You can't imagine what kind of guys show up! At first we made the mistake of not wording the ad clearly enough. It was neither cheeky nor serious enough. The motto was obvious: Rich widows looking for younger men!The phone rang all day, and some callers couldn't express themselves clearly or even grasp our business model. We took the plunge and held our first round of introductions. It's unbelievable how these guys turn up. Greasy hair, beer bellies, scruffy, and every now and then a nice little treat among them. We need a proper database to start with, and we should mingle on the scene. In other words, cold approaches in person. In the trendy bars of the big cities, with our motto of rich widows looking for younger men. The search starts in New York, Miami, Los Angeles, Chicago, Aspen, Palm Beach, Dallas and San Francisco. We're bound to land ourselves a toned butt!